Identifying-Attendees-Before-Friction-Sets-In
April 2, 2026 In Practice

Identifying Attendees Early—Before Friction Sets In

A client surfaced an issue that was quietly undermining both the attendee experience and data quality. Key identifying information—such as NPI and email—was being collected too late in the registration process. Attendees would begin self-registering, enter several fields, and only then discover that a profile already existed. At that point, they were forced to stop and start over.    […]

Read More
Connecting-Non-Prescribers-To-HCPs-For-Meaning-Reporting
March 26, 2026 In Practice

Connecting Non-Prescribers to HCPs for Meaningful Reporting

A client came to us with a reporting challenge tied to a very specific audience. They wanted to run a series of programs for biological coordinators—individuals who support HCPs in physician offices but aren’t prescribers themselves and don’t have NPIs.   The goal was to measure the effectiveness of these programs in a meaningful way. […]

Read More
Balancing-Compliance-Data-With-a-Frictionless-Registration-Experience
February 26, 2026 In Practice

Balancing Compliance Data With a Frictionless Registration Experience

One client came to us with a challenge we see often in highly regulated environments: the constant tension between collecting complete compliance data and keeping event registration simple enough that people actually finish it.   They wanted strong, reliable attendee data for reporting—but they didn’t want self-registration forms so long or restrictive that HCPs and […]

Read More
Protecting a National Broadcast Without Blocking the Field
February 13, 2026 In Practice

Protecting a National Broadcast Without Blocking the Field

A client came to us with a unique planning challenge. They were preparing for a multi-week national broadcast series scheduled a few months out, and during that window, they didn’t want any other programs competing for attention. No speaker programs or other event types The sole focus needed to be driving attendance to the broadcast. […]

Read More
Automating Compliance When Headcount Matters
February 13, 2026 In Practice

Automating Compliance When Headcount Matters

Last week, a pharma compliance team asked a question we hear more often than you’d think: Can the system automatically cancel a program if there aren’t enough confirmed HCPs 72 hours before start time?   At the time, this step was being handled manually by the agency partner. It worked most of the time—but it […]

Read More